Understanding the Strategic Uses of Data (from IT Systems to Big Data)
Business models, multi-sided markets, value chains, data valorization...The digital revolution is upon us and with it comes a vast mine of data previously unexploited.
Our researchers have been studying the impact of this digital transformation to help companies understand and profit from the strategic importance of data. From new business models to multi-sided markets, value chains or data valorization, the rapidity of data processing and the wealth of data being collected has created a Digital environment that is transforming the traditional business model.
Capitalizing on Digital
In the face of this evolution, companies must overcome many challenges: How to capture, manage, share and monetize data? How to use data to offer consumers new services?
Our research is particularly focused on understanding and creating multi-sided business models that take into account the new separation between users and clients.
From the legal ramifications of this evolution to the changes affecting companies, our research helps companies navigate the pitfalls of their digital transformation.