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Chair for Public Trust in Health

The purpose of the chair is to examine trust at both the organizational and institutional level. We explore how the public at large develops trust over time by looking at the construction, degradation, and repair of trust involving multiple audiences.

The main focus of research conducted by the Chair is on the health field, a societal domain in which the issue of public trust is of particular importance. In doing so, the Chair brings together researchers from organization studies, sociology, and social history to gain a deeper understanding of how organizations are perceived as trustworthy in a social system marked by multiple audiences, rules, norms, and values.

Working Areas

Work within the Chair for Public Trust in Health is organized in three domains: The first domain deals with social dynamics of public trust in health, studying the long-term development of trust and legitimacy in the pharmaceutical industry, specifically with regard to the recent development of immuno-oncology and its introduction to doctors and patients.

The second domain is dedicated to research on the gamification of trust including both the development of classroom games as heuristics for understanding trust, and the exploration of trust dynamics in real-time user interactions.

The third domain of the Chair focuses on research and development regarding the relationship between trust and customer-orientation in intra-organizational and inter-organizational settings.


Bristol-Myers Squibb France 

Chair Co-Ordinator

Prof. Charles-Clemens Rüling (Social dynamics of trust)


Prof. Lee Jarvis (Social dynamics of trust)
Prof. Hélène Michel (Trust and gamification)
Prof. Daniel Ray (Trust and customer orientation)
Prof. Olivier Trendel (Trust and customer orientation)
Prof. Tao Wang (Social dynamics of trust)
Dr. Dejan Zec (Post-doctoral researcher, Social dynamics of trust)
Dr. Raluca Batranu (Research associate)
Shahab Ahmadi (Doctoral researcher, Social dynamics of trust)
Prince Oguguo (Doctoral researcher, Social dynamics of trust)
Yasaman Sadeghi (Doctoral researcher, Social dynamics of trust)


Trust chair report and 2018 outlook
Press release (in French) GEM Inno Days  –  September 18-19, 2017
Press release (in French) Chair inauguration – September 19, 2017


Chair Public in Trust : highlights 2017 and outlook 2018

20 March 2018
The Chair for Public Trust in Health at GEM was inaugurated in September 2017. It is funded by Fondation Grenoble Ecolede Management, School for Business and for Society, in partnership with Bristol-Myers Squibb France, with the goal of better understanding the drivers of and challenges surrounding collective trust in the health field.

Research: Health Industry, Technological Innovation Tied to Business Model Innovation

31 March 2017
Health Industry, Technological Innovation Tied to Business Model Innovation
With the growth of digital tools and applications, many industries are faced with the arrival of new players. This latest study explores the use of applications in the healthcare industry in order to better compare the innovation capacity between incumbent industry companies such as pharmaceutical companies and newcomers such as digital tech companies. This article from Janna Rose, Vincent Mangematin and Yi Jiang is the subject of the 34th Grenoble Ecole de Management Executive Summaries.