Websites, brochures, leaflets demonstrate the global nature of education, research, and impact. Most business schools have been forming international alliances which cover students exchange, faculty visits, and shared programs. This is the last article of Vincent Mangematin on MBA journal
Strategic mimetism is almost an oxymoron and it calls for attention. If every business schooldoes the same thing, there is no differentiation. With an increasing number of accredited business schools, accreditations and rankings, are no longer sufficient differentiators. What are the expected outcomes of strategic mimetism? Homogenization of quality, competition on prices, and dryness of ideas and lack of originality. It is the entry of Fordism into business education. Would business schoolleaders mimic Henry Ford “Any customer can have a car painted any color that he wants so long as it is black”. Being global turns out to be a costly commodity. It requires huge investment and becomes non distinctive.
Vincent Mangematin is Associate Dean for Research at Grenoble Ecole de Management. He is also Professor of Strategic Management and his research stands at the intersection of Strategic Management and Innovation. He focuses on emergent phenomenon and on the transformative influence of digital technologies in the society. In the recent years, he has been focusing on business models as an approach to renew strategy.