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Making a success of your business transfer: new tools developed for a European project

Published on
03 July 2015

Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order to develop methods for raising awareness and improving the ecosystems that enhance transfers.

For most buyers and sellers, transferring an SME is their first experience of a business transfer. However, studies have already shown that a lack of preparation and planning is a major cause of business transfer failure. Awareness is the key to better preparation of the business transfer and therefore increased chances of a transfer succeeding.

The BTAR project

The BTAR (Business Transfer Awareness Raising) project has also set itself the objective of developing a model of measures for raising awareness about business transfers in Europe. This model will consist of a portfolio of measures - activities and tools - and a framework for their implementation. It will be based on an assessment of best practices and will be tested and evaluated in each of the project's partner countries. The project is intended for both sellers and buyers, along with service providers and business support organizations.

The project, funded by the European Union to the tune of €233,089.31, is being coordinated by SeAMK (University of Seinäjoki, Finland) for a period of 18 months. The Grenoble School of Management is responsible for the French component.

Full references

BTAR "Business Transfer Awareness Raising" - Financed by the European Union within the scope of the Framework-Program for Competitiveness and Innovation (CIP), project call 118/G/ENT/CIP/13/E/N01C06, from December 2014 to May 2016


SeAMK, Seinäjoki University of Applied Sciences Ltd (Finland, coordinator) - Grenoble School of Management (France) – Universitat Jaume I De Castellon (Spain) – Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku (Hungary) – Hogskolan I Skovde (Sweden)
Project Manager: Erno Tornikoski