Xerfi Canal interviewed Dima Louis, assistant professor at Grenoble Ecole de Management and co-author of the book Complex Situations in Coaching, to talk about the hidden aspects of coaching.
Over the past decades, coaching became a popular practice within companies. This fast growth may be due to the different promises coaching seems to hold for organisations and individuals in terms of achievement of goals, personal development, increased performance, and corporate results.
What are the challenges that this multi-billion-euro industry faces in further developing the implementation of business coaching? What kind of solutions can be provided to coaches to help them deal with ethical dilemmas, negative emotions and uncertainties they may face?