You are here

Easy-to-Read Food Labels Increase Intention to Purchase

Published on
19 March 2017

The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital role in promoting healthy eating. This latest study highlights that easy-to-read food labels can increase a consumer's intention to purchase — a fact which can have both positive and negative consequences.

The majority of research on food labels has focused on the motivational and intellectual understanding of information provided by food labels (i.e. does a consumer recognize that a product is healthy or unhealthy?). However, the authors of this latest study examined the effect of a consumer's processing experience. In other words, does an easy-to-read label affect a consumer's intention to purchase?

To understand this question, the researchers carried out two experiments with a total of 584 participants. The experiments mixed healthy and unhealthy food options as well as easy-to-read and difficult-to-read food labels.

Easy-To-Read Labels Sell More

The study demonstrated that consumers were more willing to purchase food products with a nutritional label that was easy to read. The fact a label is easy to process can make the purchasing experience more pleasurable and the product more appealing. The researchers highlight that even with an unhealthy food product such as M&M's or chocolate cake, consumers voiced an increased intention to purchase when shown a food label that was easy to read.

You enjoy a product because it is easy to read?

The authors of the study highlight an interesting finding concerning the anticipated pleasure derived from purchasing a product. Their experiments resulted in a correlation between easy-to-read labels and increased anticipated enjoyment by the consumer. In other words, if a product's food label is easy for you to read, then you are more likely to believe you will enjoy eating it.

The Pitfalls Of Oversimplification

This research underlines an important danger of nutritional labels, and especially, oversimplifying them. Public policy has generally been oriented towards creating food labels that are easy to read. However, this study demonstrates that the oversimplification of food labels may be detrimental in the case of unhealthy products.

When public policy allows an unhealthy product to use its own easy-to-read label, this may in fact favor the unhealthy product [...]

The researchers note that this can be of particular importance when considering if food manufacturers must use standardized labels or if they are allowed to create their own labels. When public policy allows an unhealthy product to use its own easy-to-read label, this may in fact favor the unhealthy product over a healthier product with a label that is more difficult to decipher.

Key Points

  • Easy-to-read food labels increase a consumer's intention to purchase
  • Easy-to-read food labels increase a consumer's anticipated enjoyment of a product.
  • Public policy must take into consideration the dangers of oversimplifying food labels
  • These results underline the importance of standardized food labels.

This article from Carolina Werle is the subject of the 28th GEM LAB Executive Summaries.

On the same subject

  • Published on 26 February 2018

    Research: A Framework to Understand the Sharing Economy

    The sharing economy encompasses an immense range of actors, including everything from majors economic players (e.g., Airbnb and Uber) to local community-based initiatives (e.g., repair cafés or fablabs). With such a variety of players, it is...

  • Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
    Published on 22 February 2018

    Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups

    Lama Halwani started the DBA journey in 2015 at GEM. Her article about heritage luxury brands has recently been accepted in its current form for publication in Qualitative Market Research.

  • Marketing: the Hidden Disadvantages of Sustainability and CSR
    Published on 22 February 2018

    Marketing: the Hidden Disadvantages of Sustainability and CSR

    Sustainability and CSR policies are à la mode for good reason. Yet, they can sometimes backfire, in particular in terms of marketing. Discover the risks of marketing a sustainable product.

  • Caroline Cuny, GEM
    Published on 14 December 2017

    Going Digital to Improve In-Store Customer Relations

    How can digital technology help companies improve a customer’s shopping experience? We look at emerging trends such as artificial intelligence, facial recognition and olfactive marketing.

  • Séverine Le Loarne, esiegnant chercheur à Grenoble Ecole de Management
    Published on 14 December 2017

    Social Entrepreneurship: Opportunity or Altruism?

    Why are social entrepreneurs more often women? What motivates their engagement? New research bring into question old stereotypes.

  • Analogical Reasoning, Generating Innovative Ideas With Customers
    Published on 08 December 2017

    Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers

    All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...

  • Rüling Charles-Clemens, Professor at Grenoble Ecole de Management
    Published on 01 December 2017

    A New Chair to Understand Trust in the Healthcare Sector

    How does public trust evolve when faced with innovations in the health sector? Grenoble Ecole de Management launches a new chair to understand trust and mistrust in healthcare.

  • indicateurs de bien-être et de richesses soutenables
    Published on 01 December 2017

    IBEST: Developing Indicators for Sustainable Well-Being

    Are profits and performance the only indicators of success? As businesses and governments around the world begin to question this vision, the Grenoble metropolis has launched a new initiative to develop indicators that measure the sustainability and...

  • Diogo Hildebrand, researcher and Corporate Social Responsibility expert at Grenoble Ecole de Management
    Published on 17 November 2017

    Research: How Do Consumers Evaluate Corporate Social Responsibility?

    From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...

  • unemployment of young people in Europe
    Published on 26 October 2017

    Why is unemployment among young people so high?

    The STYLE project examines the causes and consequences of the unemployment of young people in Europe. Based on this work, Mark Smith has published, along with Jacqueline O’Reilly, Clémentine Moyart and Tiziana Nazio, a book “Youth employment” to...

  • future of doctoral diplomas
    Published on 13 October 2017

    What is the future of doctoral diplomas in Europe ?

    The doctorate seems to have difficulty evolving in Europe. In their new article Valerie Sabatier, Mark Smith and Michel Albouy analyze the avenues of innovation.

  • Certifications ISO : ce qu’il faut savoir avant de se lancer
    Published on 12 October 2017

    When to Invest in ISO Standards?

    The number of certifications for businesses continues to grow year after year. While ISO standards have become commonplace for many companies in Europe, few companies question whether such an investment provides a good return on investment.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 28 September 2017

    Research: Entrepreneurship, understanding Technology-Based Competitive Advantage

    Policy-makers, researchers and entrepreneurs generally agree that R...

  • Can TV Characters Teach Us About Management?
    Published on 14 September 2017

    Can TV Characters Teach Us About Management?

    From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.

  • La nouvelle chaire de recherche Anosmie, rendre visible l’invisible identifiera de nouveaux business models en lien avec les biotechnologies pour les anosmiques
    Published on 08 July 2017

    Anosmia: a Research Chair to Raise Public Awareness

    Grenoble Ecole de Management launches a new chair to promote research and development on anosmia, a condition that causes patients to lose their sense of smell.

  • Lamya Kermiche, professeur associé à Grenoble Ecole de Management au département Finance, Innovation et Gouvernance.
    Published on 03 July 2017

    Research: Audit Market Dynamics: the French Perspective on Mandatory Joint Audits

    The audit industry has garnered increasing attention from policy makers, in particular since the demise of Arthur Andersen in 2002. The industry is marked by the fact it has only four major players known as the Big 4. The concentration of audit...

  • Professeur Sénior  Professeur au département Homme, Organisations et Société  Doctorate of Philosophy, Institut Universitaire Européen, Grenoble EM
    Published on 12 June 2017

    Research: Indulgences or Abuse of Indulgences, a New Perspective on Corporate Sins

    From environmental damage to product malfunctions or bribery, businesses around the world are often responsible for wrongdoing. However, assessing the moral stature of a business is considered to be a notoriously difficult task. Not only are...

  • Published on 09 May 2017

    Empowering Leadership and Mindfulness in Health Care Improvement Teams: A Multilevel Analysis

    In addition to his DBA from Grenoble Ecole de Management, Rafael Rojas holds an MBA from the University of California Irvine and a Lean and Six Sigma certification. This study introduces mindfulness in team learning processes and examines its effect...

  • Research: Safety at Work in the Construction Industry
    Published on 20 April 2017

    Safety at Work in the Construction Industry

    A recent study of safety at work in the construction industry provides insights to understand the evolution (and uberization) of work and potential safety risks.

  • fornerino-marianela
    Published on 19 April 2017

    Sensory Marketing: Reinventing the Customer Experience

    How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?

  • Published on 10 April 2017

    An Actor Focused Exploration of Antecedents to Social Network Evolution Within and Between Groups in Organizations

    Sebastian L. Schorch is a graduate of the PhD program at Grenoble Ecole de Management. He recently joined the School of Management of the Universidad de los Andes in Colombia as an Assistant Professor. In his research, he applies social network...

  • Health Industry, Technological Innovation Tied to Business Model Innovation
    Published on 31 March 2017

    Research: Health Industry, Technological Innovation Tied to Business Model Innovation

    With the growth of digital tools and applications, many industries are faced with the arrival of new players. This latest study explores the use of applications in the healthcare industry in order to better compare the innovation capacity between...

  • Gazi Islam, professor of business administration at Grenoble Ecole de Management.
    Published on 20 March 2017

    Is It Time to Work on the Weekend?

    How are markets and capital using new economic models to eat away at our free time on weekends? Gazi Islam, a researcher and professor at Grenoble Ecole de Management, studies individual and organizational work experiences. He recently looked at how...

    Published on 13 March 2017

    Energy Market Barometer Report: Winter 2016

    This Winter 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explores the opinion of French energy experts about the decentralization of the electricity sector in France. French experts were also asked where the focus of...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Research: Questioning the Effectiveness of Contextual Television Advertising

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • Published on 10 February 2017

    Pitch and Win: How to Optimize Your Crowdfunding Campaign

    With an average pitch of only 640 words, how can you make the most of your crowdfunding project presentation?

  • Published on 27 January 2017

    Basic income : a new worldwide policy?

    Universal Basic Income is not a new idea, it has already been explored in India, Canada or Finland. Mark Smith discusses the opportunity to set up a universal basic income in his the Conversation Global‘s article.

  • Published on 23 January 2017

    Agnotology : the study of ignorance

    Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.

  • Research on Democratic Company Governance
    Published on 10 January 2017

    Research: Powerless Chiefs, the Key to Effective Democratic Company Governance?

    Member-based organizations such as co-operatives are built around the concepts of democracy and equality. However, not all co-operatives are successful in maintaining their egalitarian approach. This latest study explores an innovative perspective...

  • Published on 09 December 2016

    Research: Renewable Energy, How to Invest While Sharing Costs Fairly?

    Countries are investing billions to foster renewable energy. Yet these investments do not necessarily consider who is footing the bill and whether each household is paying its fair share. This latest research highlights concrete principles that can...

  • Crowdfunding: research shows uniqueness and differentiation are key.
    Published on 20 November 2016

    Research: When Selling a New Idea, Differentiation Beats Transparency

    If you would like to raise funds for a project using crowdfunding, recent research highlights that it is better to underline what makes your idea unique rather than emphasize transparency and a multitude of explanations. This conclusion is the...

  • psychological factors of household food waste
    Published on 18 October 2016

    Research: The Psychological Factors of Household Food Waste

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • research on logo makeover perception
    Published on 18 October 2016

    Time for a Logo Makeover? Make it a Hit!

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Research on sharing economy
    Published on 18 October 2016

    Sharing Economy: Striking a Balance

    What are the fundamental principles that guide the sharing economy? How is this new economy revolutionizing our society? Is the sharing economy really all about sharing? To learn more about this new economic model, we speak with Thibault Daudigeos...

  • Published on 22 September 2016

    Energy market barometer report - Summer 2016

    Digital transformation in the electricity sector: this Summer 2016 edition of the Grenoble Ecole de Management Energy Market Barometer explored the assessment of French Energy experts regarding the digital transformation of the electricity sector in...

  • Research on ski resorts environnemental strategies
    Published on 08 September 2016

    Does it pay to be green? The case of French ski resorts

    In France, ski resorts are famous and attract tourists the world over. Yet managers have to deal with a major problem to improve their competitiveness: they must develop the right environmental strategies to positively impact their performance....

  • Published on 19 August 2016

    NeOse™: Creating an Electronic Description of WHAT YOU SMELL?

    Nearly 10% of the world population is believed to suffer from olfactory disorders. Whether it is the inability to detect odors or an altered sense of smell, olfactory disorders can lead to depression and desocialization. In response, Aryballe...

  • Published on 04 August 2016

    Network structure of ideas and breakthrough product concepts

    Innovation teams are tasked to generate new product concepts that are then evaluated for their originality and feasibility for future development.

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 01 July 2016

    Research: Creating Value from Digital Data Streams

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Published on 27 June 2016

    European CFOs are against Brexit: new Global Business Outlook survey reveals

    European CFOs are overwhelmingly against a British exit from the European Union, the latest round of the Global Business Outlook Survey reveals. More than 75 percent believe it is good for the U.K. to remain in the European Union, and a like number...

  • Business Transfer Ecosystem in France: Situation Analysis in 2015
    Published on 22 June 2016

    Business Transfer Ecosystem in France: Situation Analysis in 2015

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • Joachim Schleich, professor and energy markets experts at Grenoble Ecole de Management
    Published on 03 June 2016

    Research: Transferring Clean Technology to Emerging Countries

    Does the Clean Development Mechanism (CDM) as defined by the Kyoto Protocol provide real support for the transfer of climate-friendly technologies to developing countries? A study carried out with 137 companies provides new insights. This article...

  • Vincent Mangematin, Associate Dean for Corporate Relations and Research at Grenoble Ecole de Management
    Published on 25 May 2016

    The strategies of all business schools : Why global may not be good anymore

    The strategies of all business schools are either international or global. Websites, brochures, leaflets demonstrate the global nature of education, research, and impact. Most business schools have been forming international alliances which cover...

  • Published on 26 April 2016

    Plain food packaging increases unhealthy food consumption among men, new study finds

    Findings cast doubt on effectiveness of plain food packaging as strategy to tackle obesity

  • Research: the impact of performance evaluations on an individual's network.
    Published on 22 April 2016

    Research: Positive Performance Evaluations Help Employees Develop Internal Networks

    Interactions are an essential part of any organization. Whether it is receiving help from colleagues or gaining access to crucial information, developing a strong internal network makes it easier for an employee to get things done. This latest study...

  • Published on 13 April 2016

    Biopiracy: what is this?

    Biopiracy is not a new phenomenon, but has redone about him in recent years and most recently as the advances in genetics reveal the potential of bio-resources.

  • Published on 30 March 2016

    Food and Nostalgia : which link ?

    NOSTALGIA MAKES CONSUMERS MORE LIKELY TO SPEND OR DONATE MONEY The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic...

  • Published on 30 March 2016

    Focus on Carole Bernard, professor in Finance

    Carole Bernard is a new professor of Finance from 2015, expert in Financial Markets and member of the Finance Innovation and Governance team at Grenoble EM. The research department wants to know more than her job and its specificty, her...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 22 March 2016

    TripAdvisor: How Companies React to Negative Ratings

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • Research: Creating Visitor Engagement Through Music
    Published on 29 February 2016

    Research: Creating Visitor Engagement Through Music

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...

  • Published on 04 February 2016

    Low oil prices cause investment in renewables, biofuels and energy efficiency technologies to decrease

    The current weak price of crude oil is having an adverse impact on the amount of investment in renewables for heat generation, biofuels, and energy efficiency technologies, according to Grenoble École de Management’s Energy Market Barometer Reading.

  • Published on 01 February 2016

    How to Understand Managers, Researchers, and Chocolate-Chip Cookies

    How to Understand Managers, Researchers, and Chocolate-Chip Cookies This month Greg Molecke and Sanchayan Sengupta, both PhD full-time students at Grenoble Ecole de Management share their thoughts on what managers can learn from researchers and how...

  • Published on 26 January 2016

    Research: Corporate Social Responsibility at Odds with Global Markets?

    Corporate social responsibility (CSR) policies have received much attention for their potential to improve societal conditions while creating value for companies. However, this latest study from Grenoble Ecole de Management highlights the fact that...

  • Published on 18 January 2016

    Refugees entering Europe: a positive impact on the economy ?

    The majority of European CFOs believe that refugees entering Europe will have a positive impact on the economy. Nearly 60 percent% of European CFOs believe that accepting migrants will help solve the looming demographic problems their nations face...

  • Research: Email-free collaboration among knowledge worker
    Published on 13 January 2016

    Email-free collaboration among knowledge workers

    Social collaboration technologies have spread rapidly among many organizations, offering a unique opportunity to improve the exchange of knowledge among employees. These technologies inevitably raise questions about the future of email, as intensive...

  • Published on 12 January 2016

    The Circular Economy

    In parallel with the article Why The Circular Economy Matters published in The European Business Review and co-authored with Terence Tse (ESCP) and Khaled Soufani (Cambridge Judge BS), Mark Esposito, professor of Economic Strategy at Grenoble Ecole...

  • Published on 05 January 2016

    The Gender Pay Gap

    Forty years after the implementation of the first equal pay legislation, the pay gap remains a key aspect of the inequalities women face on the labour market. Progress towards closing the gender pay gap will not be easy or quick. A collective effort...

  • Published on 23 December 2015

    Market knowledge influenced by CEOs’ personality

    Logically, market knowledge (MK) improves firm performance. Yet, knowledge of how MK develops remains sparse. In this study, Barthélemy Chollet, associate professor and researcher from the Social Networks, Innovation and Entrepreneurship team, and...

  • Published on 16 December 2015

    The implementation of complex business models

    Ryan Rumble,PhD student, and Vincent Mangematin, scientific director of research, are members of the Business Models and Strategy research team. In this article they reveal how business models are adopted in practice, and explored the relationship...

  • Published on 08 December 2015

    Book : Making Innovation Last

    « Unlike any book in our fields, this book is explicitly cross disciplinary even as it focuses on innovation streams over time… I could not recommend this book more highly; it has the potential to be a landmark contribution” Michael L. Tushman,...

  • Published on 30 November 2015

    Making urban living sustainable

    Sustainable solutions have become crucial, but their disruptive nature remains a major barrier to their implementation. In this article, Caroline Gauthier, researcher from the Business Models Strategy team, and Bettina Gilomen, consultant in...

  • Published on 25 November 2015

    Sharing economy: an identity crisis for developing companies

    “The sharing economy offers a new economic model that disrupts traditional markets such as the automotive and hotel industries. Yet, as these new models evolve from community-based interactions to the wide-scale monetization of individual resources...

  • Published on 18 November 2015

    Enchanting work : Positive management or form of control ?

    Thanks to a qualitative and empirical study of work experiences in a North American organic supermarket, Gazi Islam, researcher in the Alternative Forms of Markets and Organizations team, and his co-authors introduce the notion of ‘enchanting work...

  • Federico Pigni, Professor at Grenoble Ecole de Management
    Published on 28 October 2015

    Congratulations Federico Pigni

    Duetto: Industry Transformation with Big Data, a case study in Harvard Business Review by Federico Pigni, Associate Professor in Information Systems in the Management of Technology and Strategy department at the Grenoble Ecole de Management (France...

  • Published on 28 October 2015

    The influence of humor on the attitudes and behaviors of interns

    Internships have become both an important part of undergraduate education and a critical tool for management education and organizational recruitment

  • Published on 13 October 2015

    Put Music on your Website

    Your web communication needs to offer a rich consumer experience to distinguish it from others. Nowadays, websites must evoke enjoyable and memorable feelings in their visitors in order to encourage them to revisit and recommend the website.

  • websites such as TripAdvisor have given consumers the power to impact a company's image.
    Published on 29 September 2015

    Customer reaction and Market identity

    This article, written by Tao Wang, Filippo Carlo Wezel and Bernard Forgues, examines the conditions under which organizations publicly respond to unfavorable consumer evaluations that challenge their market identity. This study relies on an analyse...

  • Published on 07 September 2015

    Energy market barometer report: the development of energy prices

    The next Conference of Parties to the United Nations Framework Convention on Climate Change (COP21) will take place in Paris from 30 November to 11 December. The Paris Climate Summit, announced as one of the biggest climate negotiations in history,...

  • Published on 16 July 2015

    Research: Unraveling the Link Between Managerial Risk-Taking and Innovation - the Mediating Role of a Risk-Taking Climate

    Innovation has become a crucial factor for companies looking to maintain their competitive advantage. Yet creating innovative ideas requires a certain level of risk-taking. While research on this subject has focused primarily on risk-taking at one...

  • Published on 03 July 2015

    Making a success of your business transfer: new tools developed for a European project

    Every year, approximately 150,000 business transfers fail in Europe threatening some 600,000 jobs. BTAR's European project, launched in early 2015, aims to target the vulnerabilities in business transfer systems and draw on best practices in order...

  • Published on 22 June 2015

    Research: Microeconomic Degrowth, Community Supported Agriculture

    Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...

  • Recherche : nutrition des sportifs et plaisir
    Published on 16 June 2015

    Is It Fun or Exercise ? The Framing of Physical Activity Biases Subsequent Snacking

    While the benefits of exercising are widely accepted by consumers and healthcare providers, people who begin an exercise program don't necessarily lose weight. A fact that can be frustrating not only for practitioners, but their coaches and...

  • Mark Olsthoorn, professor and researcher at Grenoble Ecole de Mangement
    Published on 07 April 2015

    Barriers to Electricity Load Shift in Companies, a Survey-Based Exploration of the End-User Perspective

    Overcoming the barriers to renewable energy systems is a key challenge. In shifting from centralized fossil-fuel energy production to decentralized solar and wind energy production, countries are being forced to act on multiple fronts : flexible...

  • Published on 17 March 2015

    Orchestrating Innovation with User Communities in the Creative Industries

    In search of continuous innovation, the digital creative industries have expanded their interactions with user communities to develop their products. This study highlights the evolution of these company-user relationships that allow for fluid...

  • Published on 16 January 2015

    Nostalgia makes consumers more likely to spend or donate money

    The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...

  • Joachim Schleich, professor and energy markets experts at Grenoble Ecole de Management
    Published on 01 December 2014

    Research: Switching to energy efficient lighting : a bright idea!

    Energy efficiency policies such as the EU ban on incandescent light bulbs (and on halogen ones in the near future) have been the subject of much discussion in the last few years. The majority of the academic community predicted that new emerging...

  • Published on 07 November 2014

    Research : Digitization, Changing How We Work and Coordinate Projects

    All of us use digital tools and objects that can now be shared and combined in a variety of ways. This change has profoundly influenced the organization of work with projects being divided according to specialization and geographical location.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.
    Published on 16 September 2014

    Research: How can the start-up process be accelerated?

    Success or failure of new businesses is what most studies related to the start-up process focus on. However, in today's dynamic market, time is a highly critical issue for nascent entrepreneurs.