The Chair for Public Trust in Health at GEM was inaugurated in September 2017. It is funded by Fondation Grenoble Ecole de Management, School for Business and for Society, in partnership with Bristol-Myers Squibb France, with the goal of better understanding the drivers of and challenges surrounding collective trust in the health field. Discover highlight 2017 and outlook for 2018.
2017 CHAIR HIGHLIGHTS
The purpose of the Chair for Public Trust in Health is to examine trust at both the organizational and institutional level. We explore how the public at large develops trust over time by looking at the construction, degradation, and repair of trust involving multiple audiences.
The main focus of research conducted by the Chair is on the health field, a societal domain in which the issue of public trust is of particular importance. In doing so, the Chair brings together researchers from organization studies, sociology, and social history to gain a deeper understanding of how organizations are perceived as trustworthy in a social system marked by multiple audiences, rules, norms, and values.
- CHAIR DOMAINS AND TEAM
- TRUST AND GAMIFICATION
- TRUST AND CUSTOMER EXPERIENCE
OUTLOOK FOR 2018: ACTIVITIES AND INITIATIVES
Chair activities in 2018 will be marked by increased outreach, visibility and network development, consolidating and further developing the initiatives and pilot projects in all three domains of the Chair with an emphasis on academic collaboration, connections with the corporate world, and civil society engagement
- SOCIAL DYNAMICS OF TRUST AND LEGITIMACY
- TRUST AND GAMIFICATION
- TRUST AND CUSTOMER EXPERIENCE
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