« Unlike any book in our fields, this book is explicitly cross disciplinary even as it focuses on innovation streams over time… I could not recommend this book more highly; it has the potential to be a landmark contribution” Michael L. Tushman, professor at Harvard Business School.
David Gotteland and Christophe Haon, researchers from the Marketing Strategy and Innovation team, and Hubert Gatignon, professor at INSEAD, co-authored this two-volume book dealing with a subject more newsworthy than ever: how to make innovation last. Providing a comprehensive framework of the existing literature it addresses both managers and researchers.
Innovation clearly is the key to firm and economic growth but the challenge for firms is to remain innovative in the long term. While many books deal with the management of an innovation project, Making Innovation Last, as its title suggests, considers the long-term success of a firm.
The main goal of this book is to examine what would be a firm’s internal conditions that would encourage lasting innovation and what a culture of innovation should be like.
This book not only reflects the major schools of thought but helps managers to foster their firm’s ability to generate sustained growth.