- Consumer persuasion and choice
Our researchers examine the factors that influence consumer attitudes and behaviors in relation to brands, products or services.
- Social marketing
Research in this field of expertise is focused on understanding the determinants behind public policy issues such as obesity, local products, energy-efficiency or low carbon footprint products.
- Customer management
Our researchers analyze customer relationships, in particular customer satisfaction and loyalty, sales force management, negotiations, and customer relationship management, in order to help companies better understand their interactions with customers.
- Product and service innovation
From new product and service development processes to development team staffing and management, our researchers study factors that influence the success of innovations.