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Research & Expertise
8 research teams, 12 chairs and institutes, 270 doctoral students
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My DBA Survival Kit
Published on 19 March 2018A fellow working mother recently wrote in a blog, “Mention 'work-family balance’ to a roomful of working women who have children, and the response you'll probably get is semi-hysterical laughter...followed by tired sighs.” Imagine being a mom of...
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UN Sustainable Development Goals – A Business Challenge?
Published on 06 March 2018Sustainable Development Goals (SDGs)1 are a new set of sustainable development priorities for both small businesses and large multinationals that were adopted by 193 United Nations (UN) member states in September 2015. But, after almost two and a...
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Fighting against gender inequalities with WoMen[at]GEM
Published on 06 March 2018WoMen[at]GEM; Grenoble EM focuses on the potential of an alliance of women and men to fight against gender inequalities
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Research: A Framework to Understand the Sharing Economy
Published on 26 February 2018The sharing economy encompasses an immense range of actors, including everything from majors economic players (e.g., Airbnb and Uber) to local community-based initiatives (e.g., repair cafés or fablabs). With such a variety of players, it is...
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Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups
Published on 22 February 2018Lama Halwani started the DBA journey in 2015 at GEM. Her article about heritage luxury brands has recently been accepted in its current form for publication in Qualitative Market Research.
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Marketing: the Hidden Disadvantages of Sustainability and CSR
Published on 22 February 2018Sustainability and CSR policies are à la mode for good reason. Yet, they can sometimes backfire, in particular in terms of marketing. Discover the risks of marketing a sustainable product.