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  • Maya Mallat Yassine

    My DBA Survival Kit

    Published on 19 March 2018

    A fellow working mother recently wrote in a blog, “Mention 'work-family balance’ to a roomful of working women who have children, and the response you'll probably get is semi-hysterical laughter...followed by tired sighs.” Imagine being a mom of...

  • UN Sustainable Development Goals – A Business Challenge?

    Published on 06 March 2018

    Sustainable Development Goals (SDGs)1 are a new set of sustainable development priorities for both small businesses and large multinationals that were adopted by 193 United Nations (UN) member states in September 2015. But, after almost two and a...

  • Lutte contre les inégalités de genre : WoMen@GEM veut donner l’exemple

    Fighting against gender inequalities with WoMen[at]GEM

    Published on 06 March 2018

    WoMen[at]GEM; Grenoble EM focuses on the potential of an alliance of women and men to fight against gender inequalities

  •  Thibault Daudigeos is a researcher in Sustainability, Corporate Social Reponsibility, Alternative forms of Organization, Sharing economy, and new models of management at Grenoble Ecole de Management.

    Research: A Framework to Understand the Sharing Economy

    Published on 26 February 2018

    The sharing economy encompasses an immense range of actors, including everything from majors economic players (e.g., Airbnb and Uber) to local community-based initiatives (e.g., repair cafés or fablabs). With such a variety of players, it is...

  • Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups

    Making Sense of Heritage Luxury Brands: Consumer Perceptions across Different Age Groups

    Published on 22 February 2018

    Lama Halwani started the DBA journey in 2015 at GEM. Her article about heritage luxury brands has recently been accepted in its current form for publication in Qualitative Market Research.

  • Marketing: the Hidden Disadvantages of Sustainability and CSR

    Marketing: the Hidden Disadvantages of Sustainability and CSR

    Published on 22 February 2018

    Sustainability and CSR policies are à la mode for good reason. Yet, they can sometimes backfire, in particular in terms of marketing. Discover the risks of marketing a sustainable product.