You are here
Published on 13 December 2020
Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
Published on 09 December 2020
What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...
Published on 23 November 2020
Innovative, polluted, violent, sports, mountains… Over the years, Grenoble’s image has evolved, with a notable spotlight being shined on security since 2010. Yet research also highlights that innovation has remained a fundamental image associated...
Published on 13 October 2020
Telecommuting is normally synonymous with greater freedom and flexibility. However, the Covid-19 crisis imposed telecommuting on many workers without the freedom to choose. How does this particular context impact worker motivation?
Published on 15 October 2020
As initiatives to offset carbon footprints continue to grow, a new study sheds light on travelers' willingness to pay a surcharge to compensate for their carbon footprint. Whether for professional or personal trips, there is growing potential for...
Published on 20 October 2020
Federico Pigni, the sixth New Dean of Faculty at GEM, elected in July 2020, has now fully taken on his new functions. He is the third Dean to be elected and his plans are shaped by his vision.