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Programmatic advertising to increase TV ad efficiency
Published on 13 December 2020Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
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Energy labels: a new classification system with increased requirements and transparency
Published on 09 December 2020What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...
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What image does Grenoble bring to mind? Innovative, polluted, mountains, violent...
Published on 23 November 2020Innovative, polluted, violent, sports, mountains… Over the years, Grenoble’s image has evolved, with a notable spotlight being shined on security since 2010. Yet research also highlights that innovation has remained a fundamental image associated...
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The motivation of telecommuters during the lockdown
Published on 13 October 2020Telecommuting is normally synonymous with greater freedom and flexibility. However, the Covid-19 crisis imposed telecommuting on many workers without the freedom to choose. How does this particular context impact worker motivation?
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Do you compensate for your carbon footprint?
Published on 15 October 2020As initiatives to offset carbon footprints continue to grow, a new study sheds light on travelers' willingness to pay a surcharge to compensate for their carbon footprint. Whether for professional or personal trips, there is growing potential for...
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A New Dean for the New School Year at Grenoble Ecole de Management
Published on 20 October 2020Federico Pigni, the sixth New Dean of Faculty at GEM, elected in July 2020, has now fully taken on his new functions. He is the third Dean to be elected and his plans are shaped by his vision.