You are here
Latest news
-
A 15% return on equity: France's financial urban legend?
Published on 13 April 2021Christophe Bonnet and Michel Albouy, professors of finance at Grenoble Ecole de Management, demonstrate that the 15% ROE allegedly expected by shareholders is nothing more than a myth.
-
The Additional Roles of the DBA Thesis Supervisor
Published on 19 April 2021When considering what a thesis supervisor’s role is in a student’s doctoral-level journey, the first answer usually given is to provide scientific guidance to a doctoral student. But beyond scientific supervision, how do thesis supervisors assist...
-
DBA Testimonial: Dr. Jing Jasmine Wu
Published on 01 April 2021"As writer Alan Lakein said, “Time equals life; therefore, waste your time and waste your life, or master your time and master your life.” Go ahead and master your time. Then, you will master not only your doctoral course but also your life." - Dr....
-
GEM 2025: 4 major strategic projects
Published on 30 March 2021After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...
-
Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
-
Hydrogen, the promise of clean energy
Published on 10 March 2021Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?