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  • La rentabilité des capitaux propres à 15 % : un mythe financier français ?

    A 15% return on equity: France's financial urban legend?

    Published on 13 April 2021

    Christophe Bonnet and Michel Albouy, professors of finance at Grenoble Ecole de Management, demonstrate that the 15% ROE allegedly expected by shareholders is nothing more than a myth.

  • The Additional Roles of the DBA Thesis Supervisor

    Published on 19 April 2021

    When considering what a thesis supervisor’s role is in a student’s doctoral-level journey, the first answer usually given is to provide scientific guidance to a doctoral student. But beyond scientific supervision, how do thesis supervisors assist...

  • DBA Testimonial: Dr. Jing Jasmine Wu

    Published on 01 April 2021

    "As writer Alan Lakein said, “Time equals life; therefore, waste your time and waste your life, or master your time and master your life.” Go ahead and master your time. Then, you will master not only your doctoral course but also your life." - Dr....

  • 4 projets stratégiques pour 2025

    GEM 2025: 4 major strategic projects

    Published on 30 March 2021

    After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Hydrogène : la promesse d’une énergie propre ?

    Hydrogen, the promise of clean energy

    Published on 10 March 2021

    Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?