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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
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A New Dean for the New School Year at Grenoble Ecole de Management
Published on 20 October 2020Federico Pigni, the sixth New Dean of Faculty at GEM, elected in July 2020, has now fully taken on his new functions. He is the third Dean to be elected and his plans are shaped by his vision.
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DBA Testimonial: The Secret to Balance is Unbalance
Published on 24 September 2020Lessons Learned from a Working Mom with Two Doctorates.
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DBA Testimonial: Achieving work-life balance
Published on 18 September 2020"How can you exercise, cook, run a business, mentor, write a blog, volunteer, manage a household, and yet have time to enroll in a doctoral program?" is a question I get asked very often. Believe it or not, enrolling in a doctoral program at...
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DBA testimonial: The DBA, What for ?
Published on 11 September 2020"What for?" was the question many people asked me when I started my Doctorate of Business Administration.
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SWEEEP: A pan-institute Series of Webinars in Environmental and Energy Economics and Policy
Published on 09 September 2020Environmental, energy, and ecological problems have grown faster than their solutions. Economists have an important role to play to address these issues by using the latest science, rigorous methods and innovative policy solutions. The SWEEEP...