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Brexit: strategic changes to ensure economic renewal
Published on 05 February 2021As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...
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DBA Testimonial: Dr. Sholom Schochet
Published on 01 February 2021"In the best of times, successfully juggling personal and professional responsibilities is a formidable task for anyone. Throw a doctorate into the mix, and the doctoral candidate quickly recognizes the need to become a world-class ringmaster...
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Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
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The advantages of co-creating with customers
Published on 10 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
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Covid-19: why have soft skills become essential for companies?
Published on 12 January 2021Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With many challenges in agility, companies have come to rely on soft skills to ensure their survival in a post-covid era.
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Covid-19 vaccinations: why are the French defiant?
Published on 11 January 2021Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.