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Research & Expertise
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How can you encourage the success of a new product?
Published on 24 January 2019Despite great design, some new products still bomb. New research highlights that such failures could be due to a lack of harmony between product design and market position.
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Cognitive bias: how risk affects decision-making
Published on 21 December 2018Why do we double down and risk losing everything at a casino yet refuse to accept other bets that have much better odds? Risk aversion and cognitive bias help us understand unwise decisions.
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France implements an important change for its income tax
Published on 21 December 2018On January 1, 2019, all French residents will begin paying income tax on a monthly basis. Discover the details of this change.
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An image is worth a 1,000 words
Published on 21 December 2018Recent research demonstrates the power of images, in particular when trying to raise public awareness or change ingrained habits.
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Serious game online: 15 min a day to make innovation a routine
Published on 06 December 2018Grenoble Ecole de Management's new serious game « 21 days, The Innovation Quest » has been awarded the Silver Award in the Cultivating Curiosity category of Re-imagine Education, the international competition rewarding educational innovative...
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The death care industry in Quebec marked by the triumph of David versus Goliath
Published on 23 November 2018Following competition from major international players, the local death care industry in Quebec successfully implemented actions in terms of marketing, politics and pricing in order to outmaneuver international competition and secure their share of...