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Hunger and sustainable consumption : which relation? Hungry bellies have no ears ?
Published on 31 January 2020While reports state that consumers are increasingly willing to consume more sustainably, no study has considered how the activation of very basic human needs, such as the state of hunger, affects sustainable food consumption. The authors expect that...
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2020 MIT GSW: entrepreneurship for sustainable societies
Published on 13 March 2020The MIT Global Startup Workshop (GSW) 2020 in-person event on March 23 & 24, 2020 in Grenoble, France, has been cancelled due to the coronavirus pandemic.
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Testimonial: DBA Research, a Journey into the Unknown Realm
Published on 21 January 2020Five years ago, I wouldn't have believed I'd have the opportunity to visit MIT as a postdoctoral researcher. In 2014, I was an education administrator at a university in Chengdu, China. Before that, I was a teacher at a vocational college. Working...
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Freemium offers: quality the key to converting free users?
Published on 20 January 2020Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.
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A good leader boosts a market-oriented culture
Published on 20 January 2020Leadership style accounts for 16% of how well an organization creates a client-oriented culture. As it’s relatively easy to implement changes in leadership, this factor can be an effective lever to encourage a client culture.
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Is “fast fashion” coming to an end?
Published on 20 January 2020H&M, Zara, Forever 21, Gap, Bershka… Fast fashion brands are recognizable around the world. Despite representing 10-20% of the global fashion market, is this business model coming to an end?