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  • 4 projets stratégiques pour 2025

    GEM 2025: 4 major strategic projects

    Published on 30 March 2021

    After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Hydrogène : la promesse d’une énergie propre ?

    Hydrogen, the promise of clean energy

    Published on 10 March 2021

    Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?

  • DBA Testimonial: Dr. Yao Laurel Xiao

    Published on 01 March 2021

    "During my study, I was promoted to head of my department. Life became even busier, but the three tips mentioned above helped me get through the challenges. Looking back, I am glad I did it. I am also grateful to my supervisor, the professors who...

  • Emotional skills are key to resilience in management

    Published on 09 February 2021

    Fostering resilience during a crisis can be a game changer for managers and their team members. And the key to achieving this? Emotional skills offer a fundamental building block for managers to promote collaboration, resilience and well-being.

  • Comment accroître l’attractivité commerciale grâce aux messages géolocalisés ?

    Location-based messaging to increase store traffic

    Published on 07 February 2021

    How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.