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Nostalgia makes consumers more likely to spend or donate money
Published on 16 January 2015The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...
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Research: Switching to energy efficient lighting : a bright idea!
Published on 01 December 2014Energy efficiency policies such as the EU ban on incandescent light bulbs (and on halogen ones in the near future) have been the subject of much discussion in the last few years. The majority of the academic community predicted that new emerging...
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Research : Digitization, Changing How We Work and Coordinate Projects
Published on 07 November 2014All of us use digital tools and objects that can now be shared and combined in a variety of ways. This change has profoundly influenced the organization of work with projects being divided according to specialization and geographical location.