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  • Biopiracy: what is this?

    Published on 13 April 2016

    Biopiracy is not a new phenomenon, but has redone about him in recent years and most recently as the advances in genetics reveal the potential of bio-resources.

  • Food and Nostalgia : which link ?

    Published on 30 March 2016

    NOSTALGIA MAKES CONSUMERS MORE LIKELY TO SPEND OR DONATE MONEY The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic...

  • Focus on Carole Bernard, professor in Finance

    Published on 30 March 2016

    Carole Bernard is a new professor of Finance from 2015, expert in Financial Markets and member of the Finance Innovation and Governance team at Grenoble EM. The research department wants to know more than her job and its specificity, her...

  • websites such as TripAdvisor have given consumers the power to impact a company's image.

    TripAdvisor: How Companies React to Negative Ratings

    Published on 22 March 2016

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • Research: Creating Visitor Engagement Through Music

    Research: Creating Visitor Engagement Through Music

    Published on 29 February 2016

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...

  • Low oil prices cause investment in renewables, biofuels and energy efficiency technologies to decrease

    Published on 04 February 2016

    The current weak price of crude oil is having an adverse impact on the amount of investment in renewables for heat generation, biofuels, and energy efficiency technologies, according to Grenoble École de Management’s Energy Market Barometer Reading.