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  • Ge MU– 2019 DBA graduate

    Testimonial: DBA Research, a Journey into the Unknown Realm

    Published on 21 January 2020

    Five years ago, I wouldn't have believed I'd have the opportunity to visit MIT as a postdoctoral researcher. In 2014, I was an education administrator at a university in Chengdu, China. Before that, I was a teacher at a vocational college. Working...

  • Est-ce la mort annoncée de la « fast fashion » ?

    Is “fast fashion” coming to an end?

    Published on 20 January 2020

    H&M, Zara, Forever 21, Gap, Bershka… Fast fashion brands are recognizable around the world. Despite representing 10-20% of the global fashion market, is this business model coming to an end?

  • Gotteland David

    A good leader boosts a market-oriented culture

    Published on 20 January 2020

    Leadership style accounts for 16% of how well an organization creates a client-oriented culture. As it’s relatively easy to implement changes in leadership, this factor can be an effective lever to encourage a client culture.

  • Service Freemium : lorsque la qualité fait la différence

    Freemium offers: quality the key to converting free users?

    Published on 20 January 2020

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • Le dilemme des achats responsables à Noël

    Trending: buying an ethical Christmas gift...

    Published on 16 December 2019

    Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?

  • Medical Game Jam. Des jeux en ligne pour nourrir la recherche médicale

    Medical Game Jam: online games to develop medical research

    Published on 16 December 2019

    Medical research often relies on a community of volunteer patients who participate in studies. In order to expand the pool of potential participants, the Medical Game Jam offered an opportunity to create online games that would attract participants...