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  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Capitalizing on Your Customer Relationships

    Published on 08 November 2016

    How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement

    Research: The Psychological Factors of Household Food Waste

    Published on 18 October 2016

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • research on logo makeover perception

    Time for a Logo Makeover? Make it a Hit!

    Published on 18 October 2016

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Effective Strategies for a Profitable Customer Relationship

    Published on 18 October 2016

    The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...

  • Research: Digital Transformation of the Electricity Sector in France and Germany

    Digital Transformation: the Electricity Sector in France and Germany

    Published on 18 October 2016

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • Ascetic Entrepreneurship- an Elite Prosopography

    Published on 17 October 2016

    David Kee (DBA Graduate 2016) is currently an assistant professor of management at the Caster College of Business at Harding University in Searcy, Arkansas, and also the faculty liaison for the Waldron Entrepreneurship and Family Business Center....