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  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Effective Strategies for a Profitable Customer Relationship

    Published on 18 October 2016

    The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...

  • Research: Digital Transformation of the Electricity Sector in France and Germany

    Digital Transformation: the Electricity Sector in France and Germany

    Published on 18 October 2016

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • Ascetic Entrepreneurship- an Elite Prosopography

    Published on 17 October 2016

    David Kee (DBA Graduate 2016) is currently an assistant professor of management at the Caster College of Business at Harding University in Searcy, Arkansas, and also the faculty liaison for the Waldron Entrepreneurship and Family Business Center....

  • Collaboration

    The DBA: The missing link?

    Published on 10 October 2016

    Grenoble Ecole de Management Director of Executive Education, Gaël FOUILLARD discusses the benefits of collaboration between researchers and corporate partners and points out the advantages of efficiently connecting both parties in order to bring...

  • Easy-to-Read Food Labels Increase Intention to Purchase

    Published on 19 March 2017

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • Research on ski resorts environnemental strategies

    Does it pay to be green? The case of French ski resorts

    Published on 08 September 2016

    In France, ski resorts are famous and attract tourists the world over. Yet managers have to deal with a major problem to improve their competitiveness: they must develop the right environmental strategies to positively impact their performance....