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  • Grenoble Ecole de Management retains top spot in France in the Financial Times Global MBA Ranking 2017

    Published on 30 January 2017

    Grenoble Ecole de Management is ranked 3rd best MBA in France and 92nd best in the world (gaining two places from last year) in the Financial Times Global MBA ranking published on 30th January 2017.

  • Agnotology : the study of ignorance

    Published on 23 January 2017

    Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.

  • Crowdfunding: research shows uniqueness and differentiation are key.

    Research: When Selling a New Idea, Differentiation Beats Transparency

    Published on 20 November 2016

    If you would like to raise funds for a project using crowdfunding, recent research highlights that it is better to underline what makes your idea unique rather than emphasize transparency and a multitude of explanations. This conclusion is the...

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement

    Research: The Psychological Factors of Household Food Waste

    Published on 18 October 2016

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Capitalizing on Your Customer Relationships

    Published on 08 November 2016

    How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.

  • research on logo makeover perception

    Time for a Logo Makeover? Make it a Hit!

    Published on 18 October 2016

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...