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Agnotology : the study of ignorance
Published on 23 January 2017Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.
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Research: When Selling a New Idea, Differentiation Beats Transparency
Published on 20 November 2016If you would like to raise funds for a project using crowdfunding, recent research highlights that it is better to underline what makes your idea unique rather than emphasize transparency and a multitude of explanations. This conclusion is the...
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Research: The Psychological Factors of Household Food Waste
Published on 18 October 2016More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...
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Capitalizing on Your Customer Relationships
Published on 08 November 2016How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.
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Time for a Logo Makeover? Make it a Hit!
Published on 18 October 2016A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...
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Effective Strategies for a Profitable Customer Relationship
Published on 18 October 2016The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...