You are here

Latest news

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Capitalizing on Your Customer Relationships

    Published on 08 November 2016

    How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.

  • research on logo makeover perception

    Time for a Logo Makeover? Make it a Hit!

    Published on 18 October 2016

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Effective Strategies for a Profitable Customer Relationship

    Published on 18 October 2016

    The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...

  • Research: Digital Transformation of the Electricity Sector in France and Germany

    Digital Transformation: the Electricity Sector in France and Germany

    Published on 18 October 2016

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • Ascetic Entrepreneurship- an Elite Prosopography

    Published on 17 October 2016

    David Kee (DBA Graduate 2016) is currently an assistant professor of management at the Caster College of Business at Harding University in Searcy, Arkansas, and also the faculty liaison for the Waldron Entrepreneurship and Family Business Center....

  • Collaboration

    The DBA: The missing link?

    Published on 10 October 2016

    Grenoble Ecole de Management Director of Executive Education, Gaël FOUILLARD discusses the benefits of collaboration between researchers and corporate partners and points out the advantages of efficiently connecting both parties in order to bring...