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Capitalizing on Your Customer Relationships
Published on 08 November 2016How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.
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Time for a Logo Makeover? Make it a Hit!
Published on 18 October 2016A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...
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Effective Strategies for a Profitable Customer Relationship
Published on 18 October 2016The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...
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Digital Transformation: the Electricity Sector in France and Germany
Published on 18 October 2016Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.
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Ascetic Entrepreneurship- an Elite Prosopography
Published on 17 October 2016David Kee (DBA Graduate 2016) is currently an assistant professor of management at the Caster College of Business at Harding University in Searcy, Arkansas, and also the faculty liaison for the Waldron Entrepreneurship and Family Business Center....
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The DBA: The missing link?
Published on 10 October 2016Grenoble Ecole de Management Director of Executive Education, Gaël FOUILLARD discusses the benefits of collaboration between researchers and corporate partners and points out the advantages of efficiently connecting both parties in order to bring...