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Published on 11 January 2021
Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.
Published on 13 December 2020
Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
Published on 09 December 2020
What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...
Published on 12 December 2020
What is “ordinary” sexism? How and why should companies seek to change sexist behavior? We speak with Séverine Le Loarne, head of the Women and Economic Renewal Chair (FERE Chair) at Grenoble Ecole de Management.
Published on 23 November 2020
Innovative, polluted, violent, sports, mountains… Over the years, Grenoble’s image has evolved, with a notable spotlight being shined on security since 2010. Yet research also highlights that innovation has remained a fundamental image associated...
Published on 13 October 2020
Telecommuting is normally synonymous with greater freedom and flexibility. However, the Covid-19 crisis imposed telecommuting on many workers without the freedom to choose. How does this particular context impact worker motivation?