Research: Questioning the Effectiveness of Contextual Television Advertising
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Sulitest: the first international tool to assess Sustainability Literacy worldwide
As of 2017, Grenoble Ecole de Management is making the Sulitest, the first international tool to assess Sustainability Literacy worldwide, compulsory for all of its staff, faculty and students. This is a further step in GEM’s journey to become a...
Hélène Michel, professor and serious games expert wins the 2017 AMBA Pedagogical Innovation Award
Hélène Michel, GEM's professor and serious games expert, was
Pitch and Win: How to Optimize Your Crowdfunding Campaign
With an average pitch of only 640 words, how can you make the most of your crowdfunding project presentation?
Entrepreneurship: How to Solidify Your Relationships with Investors
Are you married to your investors? Could treating entrepreneur-investor relations like a marriage be the key to success?
Grenoble Ecole de Management retains top spot in France in the Financial Times Global MBA Ranking 2017
Grenoble Ecole de Management is ranked 3rd best MBA in France and 92nd best in the world (gaining two places from last year) in the Financial Times Global MBA ranking published on 30th January 2017.