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Published on 13 January 2021
How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
Published on 10 January 2021
Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
Published on 16 December 2019
Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?
Published on 18 May 2018
To improve sales, retail websites focus on personalizing their web pages and increasing their influence on social networks. To achieve these goals, should they rely on internal resources or call on external service providers? A study of 105 U.S....
Published on 14 September 2017
From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?