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Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
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The advantages of co-creating with customers
Published on 10 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
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Trending: buying an ethical Christmas gift...
Published on 16 December 2019Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?
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Research: Retail Website Performance, to Outsource or not to Outsource?
Published on 18 May 2018To improve sales, retail websites focus on personalizing their web pages and increasing their influence on social networks. To achieve these goals, should they rely on internal resources or call on external service providers? A study of 105 U.S....
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Can TV Characters Teach Us About Management?
Published on 14 September 2017From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
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Sensory Marketing: Reinventing the Customer Experience
Published on 19 April 2017How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?