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  • Agnotology : the study of ignorance

    Published on 23 January 2017

    Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement

    Research: The Psychological Factors of Household Food Waste

    Published on 18 October 2016

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • Daniel Ray, enseignant-chercheur à GEM, démontre comment la satisfaction client influe sur la rentabilité de l’entreprise, en calculant son « loyalty model ».

    Effective Strategies for a Profitable Customer Relationship

    Published on 18 October 2016

    The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...

  • Research: Digital Transformation of the Electricity Sector in France and Germany

    Digital Transformation: the Electricity Sector in France and Germany

    Published on 18 October 2016

    Remote meters, mobile apps to control energy consumption, smart grids… It’s time for the energy sector to embrace the digital transformation.

  • Federico Pigni, Professor at Grenoble Ecole de Management

    Research: Creating Value from Digital Data Streams

    Published on 01 July 2016

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...

  • Federico Pigni, Professor at Grenoble Ecole de Management

    Research: Creating Value from Digital Data Streams

    Published on 01 July 2016

    The big data era is upon us. Startups, major companies, organizations and governments are all rushing to extract essential insights from big data. Yet in doing so, many have overlooked the potential value of the digital data streams (DDS) that make...