You are here

Latest news

  • Accroître la valeur d'un produit de masse via la co-conception  c oksana nazarchuk

    The advantages of co-creating with customers

    Published on 10 January 2021

    Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.

  • Covid-19 Weekly Update from the Experts at GEM. Issue No.5

    Published on 21 April 2020

    Grenoble Ecole de Management propose un 5ème numéro de ses points de vue d’experts sur les évolutions du monde engendrées par l’épidémie du Covid-19. Au programme cette semaine : confinement...

  • Covid-19 Weekly Update from the Experts at GEM.  Issue No.4

    Covid-19 Weekly Update from the Experts at GEM. Issue No.4

    Published on 20 April 2020

    Grenoble Ecole de Management brings to you its fourth Covid-19 issue with opinions from its Experts on the evolutions they foresee in crisis communications, culture, innovations in health, consumer behavior and customer relationships, both during...

  • Rompre les frontières de l’individualisme grâce au confinement

    Covid-19 lockdown: a chance to reduce individualism?

    Published on 20 April 2020

    While digital technology has been accused of many things, and in particular, of reducing social interactions, the current lockdown has highlighted its importance for social good.

  • Hunger and sustainable consumption : which relation? Hungry bellies have no ears ?

    Published on 31 January 2020

    While reports state that consumers are increasingly willing to consume more sustainably, no study has considered how the activation of very basic human needs, such as the state of hunger, affects sustainable food consumption. The authors expect that...

  • Best Paper AOM2019 : Bilal Jathol and Charles-Clemens Rüling

    Published on 13 September 2019

    The Academy of Management is the preeminent professional association for management and organization scholars.The 79th Annual Meeting of the Academy of Management was held August 9-13, 2019, in Boston, Massachusetts, United States.