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  • Agnotology : the study of ignorance

    Published on 23 January 2017

    Agnotology studies the spread of ignorance. Janna Rose and Marcos Barros analyze the intentional production of ignorance. They discuss how ignorance can be used as a strategic tool in their TheConversation Global’s article.

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement

    Research: The Psychological Factors of Household Food Waste

    Published on 18 October 2016

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...

  • research on logo makeover perception

    Time for a Logo Makeover? Make it a Hit!

    Published on 18 October 2016

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Easy-to-Read Food Labels Increase Intention to Purchase

    Published on 19 March 2017

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • Research on ski resorts environnemental strategies

    Does it pay to be green? The case of French ski resorts

    Published on 08 September 2016

    In France, ski resorts are famous and attract tourists the world over. Yet managers have to deal with a major problem to improve their competitiveness: they must develop the right environmental strategies to positively impact their performance....

  • Network structure of ideas and breakthrough product concepts

    Published on 04 August 2016

    Innovation teams are tasked to generate new product concepts that are then evaluated for their originality and feasibility for future development.