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  • la majorité des personnes qui opte pour un plat froid sous-estime sa valeur réelle en calories

    When eating cold food means eating more food

    Published on 09 July 2021

    International research shows that the temperature of a dish, depending on whether it is served hot or cold, can potentially change our perception of its objective calorie content.

  • Professor, Director & former Dean, Grenoble École de Management (GEM)

    Will pay transparency close the gender pay gap? The EU thinks so

    Published on 13 July 2021

    After seven years of promoting a voluntary approach to pay transparency, the EU has proposed new binding measures for member states. The president of the European Commission, Ursula von der Leyen, put closing the gender pay gap on the agenda for her...

  • Les éco-villages, modèles d’innovations sociale et « conviviale »

    Eco-villages, models of social and convivial innovation

    Published on 13 May 2021

    Joint research highlights the process of convivial innovation, implemented in four communities in the Southeast of France. The models observed value creativity and innovation and advocate alternative solutions to development.

  • La rentabilité des capitaux propres à 15 % : un mythe financier français ?

    A 15% return on equity: France's financial urban legend?

    Published on 13 April 2021

    Christophe Bonnet and Michel Albouy, professors of finance at Grenoble Ecole de Management, demonstrate that the 15% ROE allegedly expected by shareholders is nothing more than a myth.

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Hydrogène : la promesse d’une énergie propre ?

    Hydrogen, the promise of clean energy

    Published on 10 March 2021

    Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?