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Reputational signals: the centrality of trust
Published on 16 January 2022A research paper, recently published in the leading business science journal Management Decision, has furthered understanding of the relationship between formal and informal reputational signals, stakeholder trust and intention to donate. Though the...
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Do Energy Prices Influence Buying Behavior?
Published on 06 December 2021A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.
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Smart Thermostats: How to Convince Future Users?
Published on 18 October 2021In order to better understand the barriers facing the adoption of smart thermostats in the residential sector, three Grenoble Ecole de Management professors conducted an online survey of 5,500 people in eight European countries.
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Low-Carbon Investments: how do they impact socio-economic inequalities in Brazil?
Published on 16 October 2021A study published in 2020 in the scientific journal Climate Policy measured the impact of low-carbon foreign investment on inequality, employment, and poverty in Brazil. It gives recommendations for COP26.
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Ethics in business: is it just a matter of individual psychology?
Published on 13 September 2021Gazi Islam, a Lecturer and Researcher at Grenoble Ecole de Management, points out the importance of the social, economic, political, and cultural context and structure in ethical decision-making at an individual level.
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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.