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  • Signaux de réputation : la confiance, un facteur décisif

    Reputational signals: the centrality of trust

    Published on 16 January 2022

    A research paper, recently published in the leading business science journal Management Decision, has furthered understanding of the relationship between formal and informal reputational signals, stakeholder trust and intention to donate. Though the...

  • Le coût de l’énergie influence-t-il les comportements d’achat ? copy vchal

    Do Energy Prices Influence Buying Behavior?

    Published on 06 December 2021

    A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.

  • Thermostats intelligents : comment convaincre de futurs utilisateurs ?

    Smart Thermostats: How to Convince Future Users?

    Published on 18 October 2021

    In order to better understand the barriers facing the adoption of smart thermostats in the residential sector, three Grenoble Ecole de Management professors conducted an online survey of 5,500 people in eight European countries.

  • swaroop govinda rao GEM Copyright Bruno Fournier

    Low-Carbon Investments: how do they impact socio-economic inequalities in Brazil?

    Published on 16 October 2021

    A study published in 2020 in the scientific journal Climate Policy measured the impact of low-carbon foreign investment on inequality, employment, and poverty in Brazil. It gives recommendations for COP26.

  • Gazi Islam, chercheur à Grenoble Ecole de Management

    Ethics in business: is it just a matter of individual psychology?

    Published on 13 September 2021

    Gazi Islam, a Lecturer and Researcher at Grenoble Ecole de Management, points out the importance of the social, economic, political, and cultural context and structure in ethical decision-making at an individual level.

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.