You are here
Latest news
-
Hydrogen, the promise of clean energy
Published on 10 March 2021Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?
-
Location-based messaging to increase store traffic
Published on 07 February 2021How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.
-
Brand names: How and why does sonority impact perception?
Published on 13 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
-
The advantages of co-creating with customers
Published on 10 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
-
Covid-19 vaccinations: why are the French defiant?
Published on 11 January 2021Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.
-
Programmatic advertising to increase TV ad efficiency
Published on 13 December 2020Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.