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Published on 13 January 2021
How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
Published on 10 January 2021
Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
Published on 11 January 2021
Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.
Published on 13 December 2020
Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
Published on 09 December 2020
What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...
Published on 12 December 2020
What is “ordinary” sexism? How and why should companies seek to change sexist behavior? We speak with Séverine Le Loarne, head of the Women and Economic Renewal Chair (FERE Chair) at Grenoble Ecole de Management.