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Do Energy Prices Influence Buying Behavior?Published on 06 December 2021
A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.
Color me moral: how the meaning of colors influence consumer behaviorPublished on 16 November 2021
A recent study published in the scientific journal Psychology...
Advertising messages: adapting to cultural values. The example of South Korea.Published on 15 March 2021
A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
Hunger and sustainable consumption : which relation? Hungry bellies have no ears ?Published on 31 January 2020
While reports state that consumers are increasingly willing to consume more sustainably, no study has considered how the activation of very basic human needs, such as the state of hunger, affects sustainable food consumption. The authors expect that...
Research: Analogical Reasoning, Generating Innovative Ideas With the Help of CustomersPublished on 08 December 2017
All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
Research: How Do Consumers Evaluate Corporate Social Responsibility?Published on 17 November 2017
From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...