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  • Comment gagner en valeur en co-créant avec ses clients ?

    How to increase value by co-creating with customers?

    Published on 15 April 2019

    Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...

  • Marcos Barros, professeur associé à Grenoble Ecole de Management, au sein du département Homme, Organisations et Société

    The death care industry in Quebec marked by the triumph of David versus Goliath

    Published on 23 November 2018

    Following competition from major international players, the local death care industry in Quebec successfully implemented actions in terms of marketing, politics and pricing in order to outmaneuver international competition and secure their share of...

  • comment tester votre business model

    Startups: How to Test Your Business Model?

    Published on 26 April 2018

    Defining the right business model for an innovative product or service is essential to its success. Experimentation proves to be a useful tool for innovative startups to find the right model.

  • sabatier-genet-bojovic

    Research: Defining Your Business Model Through Experimentation

    Published on 23 April 2018

    Innovative companies rely on experimentation to develop their business models. However, this approach can be quite costly and the risks are underappreciated. Two GEM researchers recently analyzed the experiences of startups in the connected health...

  • NeOse™: Creating an Electronic Description of WHAT YOU SMELL?

    Published on 19 August 2016

    Nearly 10% of the world population is believed to suffer from olfactory disorders. Whether it is the inability to detect odors or an altered sense of smell, olfactory disorders can lead to depression and desocialization. In response, Aryballe...

  • The implementation of complex business models

    Published on 16 December 2015

    Ryan Rumble,PhD student, and Vincent Mangematin, scientific director of research, are members of the Business Models and Strategy research team. In this article they reveal how business models are adopted in practice, and explored the relationship...