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Published on 15 April 2019
Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...
Published on 23 November 2018
Following competition from major international players, the local death care industry in Quebec successfully implemented actions in terms of marketing, politics and pricing in order to outmaneuver international competition and secure their share of...
Published on 26 April 2018
Defining the right business model for an innovative product or service is essential to its success. Experimentation proves to be a useful tool for innovative startups to find the right model.
Published on 23 April 2018
Innovative companies rely on experimentation to develop their business models. However, this approach can be quite costly and the risks are underappreciated. Two GEM researchers recently analyzed the experiences of startups in the connected health...
Published on 19 August 2016
Nearly 10% of the world population is believed to suffer from olfactory disorders. Whether it is the inability to detect odors or an altered sense of smell, olfactory disorders can lead to depression and desocialization. In response, Aryballe...
Published on 16 December 2015
Ryan Rumble,PhD student, and Vincent Mangematin, scientific director of research, are members of the Business Models and Strategy research team. In this article they reveal how business models are adopted in practice, and explored the relationship...