You are here

Latest news

  • websites such as TripAdvisor have given consumers the power to impact a company's image.

    TripAdvisor: How Companies React to Negative Ratings

    Published on 22 March 2016

    The world wide web has revolutionized the hotel, restaurant and other travel-related industries. From online bookings to customer ratings, companies have to learn how to operate in this new environment. While an organization's market identity used...

  • Research: Creating Visitor Engagement Through Music

    Research: Creating Visitor Engagement Through Music

    Published on 29 February 2016

    Digital communications have created an information overload for customers. To stand out on the world wide web, companies have to offer clients a high-impact experience. When used properly, music provides a simple yet effective means of creating a...