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Location-based messaging to increase store traffic
Published on 07 February 2021How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.
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The dilemma of digitalization versus energy consumption
Published on 16 March 2020The growth of digital technology has created a real revolution in services and opportunities for business. Yet this opportunity also has a cost in terms of energy… How can we balance energy consumption and digitalization?
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Research: Retail Website Performance, to Outsource or not to Outsource?
Published on 18 May 2018To improve sales, retail websites focus on personalizing their web pages and increasing their influence on social networks. To achieve these goals, should they rely on internal resources or call on external service providers? A study of 105 U.S....
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Nanovalor: a Platform to Evaluate the Value of New Tech
Published on 17 June 2017Emerging technology can impact society and the economy in a variety of ways. Nanovalor creates a platform to analyze and learn about the value of new tech.
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Research: Questioning the Effectiveness of Contextual Television Advertising
Published on 28 February 2017As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
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NeOse™: Creating an Electronic Description of WHAT YOU SMELL?
Published on 19 August 2016Nearly 10% of the world population is believed to suffer from olfactory disorders. Whether it is the inability to detect odors or an altered sense of smell, olfactory disorders can lead to depression and desocialization. In response, Aryballe...