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Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers
Published on 08 December 2017All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
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Research: How Do Consumers Evaluate Corporate Social Responsibility?
Published on 17 November 2017From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...
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Research: Entrepreneurship, understanding Technology-Based Competitive Advantage
Published on 28 September 2017Policy-makers, researchers and entrepreneurs generally agree that R...
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Audit Market Dynamics: the French Perspective on Mandatory Joint Audits
Published on 03 July 2017The audit industry has garnered increasing attention from policy makers, in particular since the demise of Arthur Andersen in 2002. The industry is marked by the fact it has only four major players known as the Big 4. The concentration of audit...
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Research: Indulgences or Abuse of Indulgences, a New Perspective on Corporate Sins
Published on 12 June 2017From environmental damage to product malfunctions or bribery, businesses around the world are often responsible for wrongdoing. However, assessing the moral stature of a business is considered to be a notoriously difficult task. Not only are...
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Research: Questioning the Effectiveness of Contextual Television Advertising
Published on 28 February 2017As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...