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GEM 2025: 4 major strategic projects
Published on 30 March 2021After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...
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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
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Hydrogen, the promise of clean energy
Published on 10 March 2021Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?
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Emotional skills are key to resilience in management
Published on 09 February 2021Fostering resilience during a crisis can be a game changer for managers and their team members. And the key to achieving this? Emotional skills offer a fundamental building block for managers to promote collaboration, resilience and well-being.
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Location-based messaging to increase store traffic
Published on 07 February 2021How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.
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Brexit: strategic changes to ensure economic renewal
Published on 05 February 2021As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...