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Research & Expertise
8 research teams, 12 chairs and institutes, 170 doctoral students
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The fundamentals of personal marketing
Published on 12 July 2018Successful personal marketing is an art. How can you go beyond compulsive tweeting or an excessive use of social networks in order to create a solid strategy to build and maintain your e-reputation?
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GEM - Les Prem1ères: an incubator for female entrepreneurship
Published on 12 July 2018The FERE Research Chair recently partnered with France’s leading incubator network to launch a mobile incubator aimed at supporting female entrepreneurship in rural areas. The first of its kind, this incubator offers a new approach to encourage...
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How Can You Create a Reliable Innovation Process?
Published on 21 June 2018Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.
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Sales Incentives: Balancing New and Remanufactured Goods
Published on 19 June 2018Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.
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Five Major Changes Will Impact the Managers of Tomorrow
Published on 19 June 2018The global economy is undergoing five major evolutions in terms of the environment, technology, organizations, economics and philosophy. To succeed in this changing environment, companies must be ready implement fundamental changes.
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Vidéo : Experiment to find your business model
Published on 04 June 2018Start-ups developing their business model have every interest in experimenting with business models! This is the conviction of Valérie Sabatier, director of the doctoral school at Grenoble Ecole de Management, who explains that creators of start-ups...