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Brand names: How and why does sonority impact perception?
Published on 14 January 2021How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
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The advantages of co-creating with customers
Published on 13 January 2021Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
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Covid-19: why have soft skills become essential for companies?
Published on 12 January 2021Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With many challenges in agility, companies have come to rely on soft skills to ensure their survival in a post-covid era.
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Covid-19 vaccinations: why are the French defiant?
Published on 11 January 2021Vaccines have always been a touchy subject in France. And all the more so since the 90s. Despite the start of Covid-19 vaccination campaigns in several countries, many people in France express an unwillingness to be vaccinated.
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Programmatic advertising to increase TV ad efficiency
Published on 13 December 2020Thanks to web technology, TV ads can improve their efficiency. By tracking web visits and responding in real-time, companies can improve the efficiency of their TV ad strategy without increasing their advertising budget.
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Energy labels: a new classification system with increased requirements and transparency
Published on 09 December 2020What’s the use of a classification system if everyone is in the top tier? To overcome this problem, Europe will be implementing a new energy label system with more stringent requirements. An opportunity to encourage greater innovation and efficiency...