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  • Emotional skills are key to resilience in management

    Published on 09 February 2021

    Fostering resilience during a crisis can be a game changer for managers and their team members. And the key to achieving this? Emotional skills offer a fundamental building block for managers to promote collaboration, resilience and well-being.

  • Comment accroître l’attractivité commerciale grâce aux messages géolocalisés ?

    Location-based messaging to increase store traffic

    Published on 07 February 2021

    How to implement location-based messaging? What challenges does the use of geolocation data present? We shine a spotlight on this innovative approach to marketing.

  • brexit copy rawf8 gettyimages

    Brexit: strategic changes to ensure economic renewal

    Published on 05 February 2021

    As the Brexit agreement becomes a reality, this major change will impact numerous economic activities in key sectors. In response to this change, organizations and governments must implement mid- and long-term strategies to relocate economic...

  • Nom de marques. Comment communiquer l’action par la sonorité ? copy metamorworks

    Brand names: How and why does sonority impact perception?

    Published on 13 January 2021

    How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.

  • Accroître la valeur d'un produit de masse via la co-conception  c oksana nazarchuk

    The advantages of co-creating with customers

    Published on 10 January 2021

    Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.

  • Pierre-Yves Sanseau Copy Jayet - Les soft skills, clé de voûte des entreprises en contexte critique ?

    Covid-19: why have soft skills become essential for companies?

    Published on 12 January 2021

    Creativity, empathy, cooperation, autonomy… These qualities have become essentiel during the Covid-19 crisis. With many challenges in agility, companies have come to rely on soft skills to ensure their survival in a post-covid era.