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  • les fondamentaux pour bien gérer son marketing personnel.

    The fundamentals of personal marketing

    Published on 12 July 2018

    Successful personal marketing is an art. How can you go beyond compulsive tweeting or an excessive use of social networks in order to create a solid strategy to build and maintain your e-reputation?

  • Séverine Le Loarne

    GEM - Les Prem1ères: an incubator for female entrepreneurship

    Published on 12 July 2018

    The FERE Research Chair recently partnered with France’s leading incubator network to launch a mobile incubator aimed at supporting female entrepreneurship in rural areas. The first of its kind, this incubator offers a new approach to encourage...

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management

    How Can You Create a Reliable Innovation Process?

    Published on 21 June 2018

    Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.

  • Comment les primes influent la vente de produits neufs ou recyclés ?

    Sales Incentives: Balancing New and Remanufactured Goods

    Published on 19 June 2018

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.

  • Marc Halévy

    Five Major Changes Will Impact the Managers of Tomorrow

    Published on 19 June 2018

    The global economy is undergoing five major evolutions in terms of the environment, technology, organizations, economics and philosophy. To succeed in this changing environment, companies must be ready implement fundamental changes.

  • Valérie Sabatier, directrice de l’école doctorale de GEM

    Vidéo : Experiment to find your business model

    Published on 04 June 2018

    Start-ups developing their business model have every interest in experimenting with business models! This is the conviction of Valérie Sabatier, director of the doctoral school at Grenoble Ecole de Management, who explains that creators of start-ups...