Research: Health

Chair for Public Trust in Health

The purpose of the chair is to examine trust at both the organizational and institutional level. We explore how the public at large develops trust over time by looking at the construction, degradation, and repair of trust involving multiple audiences.

The main focus of research conducted by the Chair is on the health field, a societal domain in which the issue of public trust is of particular importance. In doing so, the Chair brings together researchers from organization studies, sociology, and social history to gain a deeper understanding of how organizations are perceived as trustworthy in a social system marked by multiple audiences, rules, norms, and values.

Working Areas

Work within the Chair for Public Trust in Health is organized in three domains: The first domain deals with social dynamics of public trust in health, studying the long-term development of trust and legitimacy in the pharmaceutical industry, specifically with regard to the recent development of immuno-oncology and its introduction to doctors and patients.

The second domain is dedicated to research on the gamification of trust including both the development of classroom games as heuristics for understanding trust, and the exploration of trust dynamics in real-time user interactions.

The third domain of the Chair focuses on research and development regarding the relationship between trust and customer-orientation in intra-organizational and inter-organizational settings.

Partner

Bristol-Myers Squibb France

Coordinator

Prof. Charles-Clemens Rüling (Social dynamics of trust)

Team

Prof. Lee Jarvis (Social dynamics of trust)
Prof. Hélène Michel (Trust and gamification)
Prof. Daniel Ray (Trust and customer orientation)
Prof. Olivier Trendel (Trust and customer orientation)
Prof. Tao Wang (Social dynamics of trust)
Prince Oguguo (Doctoral researcher, Social dynamics of trust)