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Chair for Public Trust in Health

The purpose of the chair is to examine trust at both the organizational and institutional level. We explore how the public at large develops trust over time by looking at the construction, degradation, and repair of trust involving multiple audiences.

The main focus of research conducted by the Chair is on the health field, a societal domain in which the issue of public trust is of particular importance. In doing so, the Chair brings together researchers from organization studies, sociology, and social history to gain a deeper understanding of how organizations are perceived as trustworthy in a social system marked by multiple audiences, rules, norms, and values.

Working Areas

Work within the Chair for Public Trust in Health is organized in three domains: The first domain deals with social dynamics of public trust in health, studying the long-term development of trust and legitimacy in the pharmaceutical industry, specifically with regard to the recent development of immuno-oncology and its introduction to doctors and patients.

The second domain is dedicated to research on the gamification of trust including both the development of classroom games as heuristics for understanding trust, and the exploration of trust dynamics in real-time user interactions.

The third domain of the Chair focuses on research and development regarding the relationship between trust and customer-orientation in intra-organizational and inter-organizational settings.


Bristol-Myers Squibb France 


Prof. Charles-Clemens Rüling (Social dynamics of trust)


Prof. Lee Jarvis (Social dynamics of trust)
Prof. Hélène Michel (Trust and gamification)
Prof. Daniel Ray (Trust and customer orientation)
Prof. Olivier Trendel (Trust and customer orientation)
Prof. Tao Wang (Social dynamics of trust)
Prince Oguguo (Doctoral researcher, Social dynamics of trust)


Press release (in French) GEM Inno Days  –  September 18-19, 2017


Food and Nostalgia : which link ?

30 March 2016
NOSTALGIA MAKES CONSUMERS MORE LIKELY TO SPEND OR DONATE MONEY The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part with. This articlet is about a podcast on BBC on march, 26th, 2016 to talk about nostalgia, food, and marketing.

Enchanting work : Positive management or form of control ?

18 November 2015
Thanks to a qualitative and empirical study of work experiences in a North American organic supermarket, Gazi Islam, researcher in the Alternative Forms of Markets and Organizations team, and his co-authors introduce the notion of ‘enchanting work’, a concept referring to the aura found in certain forms of service work.
Updated on 21 January 2021 at 11h50 am