We are the pleasure to receive Thomas Otter, professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing for a Multilevel Seminar.
He has worked in the areas of conjoint measurement, choice modeling and assessing the effectiveness of marketing actions when the actions are endogenous to the system. He uses Bayesian statistics and MCMC techniques to develop and refine quantitative marketing models by incorporating psychological and economic theory. His research has been published in Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, Journal of Business & Economic Statistics, International Journal of Research in Marketing, Psychometrika and Marketing Letters. He is co-editor of "Quantitative Marketing and Economics" and member of the editorial review boards of "der markt", "International Journal of Research in Marketing", "Marketing Science", and "Transfer - Werbeforschung und Praxis".
- Bayesian Methods and Applications in Marketing
- Choice Modeling
- Conjoint Measurement
- Effectiveness of Marketing Actions