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Visiting : Aric Rindfleisch

[30] [Jun 2016] [ 12:00 am] [ ]
[01] [Jul 2016] [ 12:00 am] [ ]

Campus de Grenoble

Grenoble Ecole de Management
12 rue Pierre Sémard

The Marketing Strategy and Innovation research team receive Aric Rindfleisch for the first time.

Aric Rindfleisch is an American marketing author and professor.
He is currently the Head of Department of Business Administration and the Executive Director of the Illinois MakerLab at University of Illinois at Urbana–Champaign, and John M. Jones Professor of Marketing. He has been included into "The Best 300 Professors" list compiled by The Princeton Review in 2012.
Professor Rindfleisch is a former executive at the advertising agency J. Walter Thompson. In 2015 he started a course on digital marketing at Coursera, which in May 2015 was reported to have the most active user community in any of Coursera's On Demand courses. He also served as an officer in the US Army Reserve for 14 years.