INNOVATION AND ORGANIZATION
Seminar : The formation of a new product category serving as a substitute for a stigmatized product category: the case of e-cigarettes
Assistant Professor to EM LYON, Thinley Tharchen studies innovation from a social construction of technology perspective. His current research investigates the process of emergence of new product categories in a stigmatized industry context. Relatedly, he is also studying how institutional contexts shape innovation processes and outcomes.