INNOVATION AND ORGANIZATION
Martina Montauti is an Assistant Professor of Strategy at IE Business School. Her intellectual focus lies at the junction between Strategy and Organization Theory.
In her main stream of research, Martina investigates the formation, change, and obsolescence of industry sectors. Nowadays, the life-cycle of several products and industries is becoming increasingly shorter due to significant transformations in technology and customer preferences. To understand the consequences of such transformations, Martina analyzes the joint impact of economic, social and cognitive structures on key outcomes (e.g. firm entry, exit, and performance). With a strong interest in creative and hi-tech contexts, Martina has extensively analyzed the evolution of the music industry. In a parallel stream of research, she has also explored budgeting practices as strategic responses to institutional changes in the higher education sector.
Martina’s research has appeared in international, peer-reviewed articles and academic conferences.
At IE Business School, Martina teaches Strategy courses at MBA, PhD, and master-level. In class, she exposes students to a rich diversity of theoretical and methodological approaches, stimulates critical thinking, and enjoys constructive class interactions that translate conceptual frameworks into real world’s opportunities and challenges.