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Seminar: Ghasem Zaefarian, Leeds, Great Britain

[10] [Mar 2023] [ 1:30 pm] [ ]
Location

F908

Grenoble Ecole de Management
12 Rue Pierre Sémard
38000
Grenoble
All times are GMT+1

INNOVATION AND ORGANIZATION

Seminar: in progress

Dr. Ghasem Zaefarian is an Associate Professor of Marketing at Leeds University Business School. He earned his PhD at Manchester Business School. His research interests focus on services, business marketing and international marketing fields of research.   His research has been published or currently is under review in many journals of international repute including Industrial Marketing Management, Long Range Planning, and International Journal of Operations and Product Management. His works are also regularly presented at leading academic conferences across the world. 
Dr. Zaefarian currently serves as an Associate Editor of the Industrial Marketing Management and on the review panel of several leading Journals as an ad hoc reviewer.  His classroom teaching and doctoral supervision work spans several areas of services marketing and B2B marketing.
Dr. Zaefarians research focuses on the following areas; He is willing to undertake PhD supervision on research questions falling within these general areas:
 
B2B Marketing
 
o Relationship ending capabilities
o Interorganisational relationships Measurement and Management
o Relationship Marketing
o Networks and Networking capabilities
 
Services Marketing
o Service recovery strategy application of fairness theory
o Managing the Services Environment Analysing the Servicescape
o Customer satisfaction
 

Abstract: in progress

Keywords: in progress

To access the seminar virtually over ZOOM, please click HERE 

 

 

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