This research aims at conceptually and empirically investigate main barriers preventing the large-scale growth of energy efficiency in existing 1/2/3 stars’ hotel buildings, as well as investigating the solutions to overcome these barriers.
The researcher first engaged in the in-depth understanding of the decision-makers process to invest in EE. He then classified and analyzed the most relevant barriers preventing the large-scale growth of EE in this sector, and the solutions to overcome these barriers, and proposed a commercial model to help implement EE projects. This was accomplished via 13 exploratory semi-structured case studies. The results served as input to a larger sample survey of 58 independent hotels. The survey used a questionnaire aiming at testing the results of the case studies to explore the barriers and solutions including commercial models used to finance the EE projects.
Neo-classical economics theory was found pertinent where rationality and maximizing profits are among the main pillars of this theory. Even though the benefits of energy efficiency investments to the companies appear to offset the costs, implementation rates of energy efficiency are still behind hopes. In addition, Behavioral theory of the firm is relevant to the current research which studied why managers, who are supposed to be taking the decisions to reach their profitability targets, behave in a way that leads them into not engaging in cost effective EE.
The case studies’ results made it possible to focus on ten main barriers and ten key solutions. A decision-making process was identified presenting the way hotels engage in EE implementation. The quantitative research then focused on independent hotels. A commercial model was built, showing the interaction between strategies and drivers behind hotel decision-makers with EE measures, barriers, and solutions, allowing EE promoters to focus on what is the attention area for the decision makers.
Energy efficiency investments in buildings were encountered in many studies without real focus on the type of the building such as tertiary sector buildings which include hotels. This research focuses on the hotel buildings and brings insights on the decision-making process and presents a commercial model to help invest in EE projects.
A drawback of the study is the sample size, and this is mainly due to longer than expected response time from hotel decision makers, and therefore the recommendation for future studies is to cover a larger sample by allocation more response time. Future research covering chains type hotels is very much recommended.Keywords
Energy Efficiency, Barriers, Solutions, Hotels, Decision-making