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Yan Meng


Assistant Professor to department Marketing
Doctorate of Philosophy, Marketing, Baruch College, City University of New York

Areas of expertise

  • Consumer Behavior
  • Marketing and Economics

Yan MENG is an assistant professor of Marketing who enjoys research and teaching. Her research area involves how identity, linguistic and contextual cues and cultural meanings and practices influence consumer judgment and decision making. She has published her findings as book chapters and as proceedings for marketing and psychology conferences as well as at peer-reviewed journals. She has worked full-time in several industries and taught Mandarin Chinese to the general public prior to entering academia. In recent years, she taught Marketing Foundations, Principles of Marketing, Marketing Strategy, Introduction to Business, and Consumer Behavior to undergraduate students, Global Marketing to master students, Quantitative Research to DBA students, and Ph.D. seminar classes to Ph.D. students. Yan has lived, studied, and worked in China, Japan, the U.S., Canada, and France and is fluent in Chinese, Japanese, and English. She is learning French now. She has earned numerous grants/awards/prizes/certificates, an MBA and a Ph.D., and a black belt in Taekwondo.      

    • Principles of Management
    • Global Marketing and Strategy - Master - from 2018 to 2018
    • Consumer Behavior - from 2017 to 2017