Oleksandr Shyrokov

DBA Candidate


Corine Genet

Areas of expertise

  • Strategy as Practice

Starting from 2004 until now – Managing Director TBWA Ukraine (advertising creative agency)


  • Network Client management (both day-to-day and strategy),
  • Financial management (forecasts, re-forecasts, P&L, profitability, cash-flow, reporting to network),
  • Major pitches (Nissan, Crimean Vodka company, BNPP Ukrsibbank, Visa, SABMiller, Ukraine International Airlines, McDonald’s)
  • Increased the share of Local Business to 35% (by more than 1,5 mio USD In 2 years)
  • HR activity (all the staff selection), talent managmenet
  • Strategy development for local Clients (Dried Foods, WBD)
  • Development of digital expertise in the Agency (in-house production services)


Starting from 1999 in TBWA:


  • Started in TBWA in 1999 as Henkel Account.
  • Proceeded with the Agency key Client from the company launch till now.
  • Worked on international accounts such as B.A.T. Visa, Henkel.
  • Participated in the key Agency pitches   


  • Worked as CEE account manager for Henkel brands in TBWA\Vienna. 15 countries in coordination, product development participation (Household chemicals)


  • 2003-2004 Supervised all international accounts as Client Service Director: BDF, Henkel, BAT, Akzo Nobel.


Before starting in TBWA worked as the investment and finance analyst for FTTA Luxembourg and Minnesota Power (investment appraisal)


  • FTTA – microcredits research, work-paper preparation for EBRD (joint project). Methodology of borrower situation analysis development
  • Minnesota corp. - work-out of investment analysis of joint venture with Dow corp. regarding the silica (rich) and ferrosilicate plants. Audit of the project. Participation in the sale of ADESA subsidiary (Canada)


1995 – 2001

Kiev National University named after T.G.Shevchenko. Institute for International Relations.

Faculty of International Economic Relations.

Master Degree


1998 – 2000

NANCY 2 University, Nancy, France

DESS (Master of Advanced Studies) diploma in Financial Management in EU

DESE diploma in Economics of EU countries