Neva is a PhD student in the CHESS (Connected Health Early Researcher Support System) program, and part of the Business Model Research team. Her thesis subject is Designing Business Models for Multi-sided Markets in Health and her research is focused on how business models enable the development of devices, databases and services for connected digital health. She works actively on the topic of Business model from 2012 and she published several papers on Business model innovation in media and health industry. She holds a BS in Economic Sciences and an MA in Marketing.
This dissertation empirically explores and theorizes strategic experimentation in firms, its outcomes and unintended consequences. It provides a characterization of strategic experimentation, the roles and forms of experiments, and a new conceptualization of what a strategic experimentation is, what it does and what are its outcomes. It contributes to the literature in entrepreneurship, strategy and innovation, as it expands the knowledge about experimental processes.
