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Mathieu Beal


Assistant Professor to department Marketing
Ph.D. in Business Administration (Marketing), University of Lyon

Areas of expertise

  • Services marketing
  • Complaints on social media
  • Service recovery

Mathieu Béal holds a PhD from University Lyon 3 (Best dissertation awards from FNEGE and Le Sphinx). His research interests are within the services management field, especially in service recovery and customers' complaints on social media. His research has been published in European Journal of MarketingJournal of Business Research, Journal of Interactive MarketingJournal of Service Research, and Marketing Letters.

At GEM, Mathieu mainly teaches Customer Relationship Management and Quantitative Methods.

    • Méthodes quantitatives
    • Market Research
    • Customer Management and Customer Intelligence