Ph.D. in Business Administration (Marketing), University of Lyon
Areas of expertise
- Services marketing
- Complaints on social media
- Service recovery
Mathieu Béal holds a PhD from University Lyon 3 (Best dissertation awards from FNEGE and Le Sphinx). His research interests are within the services marketing field, especially in service recovery and customers' complaints on social media. Mathieu published his research in Journal of Service Research, Marketing Letters and Journal of Business Research.