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Mathieu Beal

France

Assistant Professor to department Marketing
Ph.D. in Business Administration (Marketing), University of Lyon

Areas of expertise

  • Services marketing
  • Customer Relationship Management
  • Service recovery

Mathieu Béal holds a PhD from University Lyon 3. His research interests are within the services marketing field, especially in customer relationship management and service recovery. Mathieu published his research in Marketing Letters and Journal of Business Research.

    • Customer Management and Customer Intelligence
    • Méthodes quantitatives
    • Market Research