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Martin Seeger

DBA Graduate - 2019

Thesis title

Dr. Jekyll and Mr. Hyde: Co-Creations’ Two-Sided Role in an Integrated Model of Attitudes Toward Price

Supervisor(s)

Diogo Hildebrand

Areas of expertise

  • Marketing and Economics

Date of birth: 26.12.1980

Nationality: German
Place of birth: Biberach an der Riss (Germany)

Educational background:

  • Bachelor of Science in Information Technology
  • MBA in General Management

Professional background:

  • about 6 years of experience as consultant for CRM and IT-strategy
  • about 5 years of experience as general manager in an IT-systemhouse