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Marion Garnier

France

Professor
Professor to department Marketing
PhD in Marketing. Very Honourable Mention with Congratulations of the Jury, Université Pierre Mendès-France Grenoble II - Université Grenoble Alpes, France

Areas of expertise

  • Consumer Behavior
  • E-commerce
  • Customer Fidelity
  • Gender
  • Experential Marketing

Marion Garnier completed her PhD in Marketing in 2006 at Pierre Mendès-France Grenoble II University, France. She also graduated for the Habilitation à Diriger des Recherches in 2014 at Lille II University, France. She has broad-ranging interests in the area of online marketing, including more specifically: the use of avatars and virtual agents for marketing; virtual experience ; online consumption experience; interactions between physical and digital and in-store technologies ; gamification ; usability and marketing; evolutions of consumer behaviors due to Internet; e-consumer productivity; search engine and free websites marketing; and relational marketing online and in traditional retailing. She is also developing research on consumer behavior and more especially on gender, subcultures and consumption. She has published in Recherche et Applications en Marketing, Information & Management, Technological Forecasting and Social Change, Journal of Public Policy and Marketing, in the International Journal of Internet Marketing and Advertising, Journal of Marketing Management, Management et Avenir, Journal of Retailing and Consumer Services, and in international and national academic conference proceedings (Advances in Consumer Research, Association Française de Marketing, EMAC and Academy of Marketing).

    • Marketing opérationnel - Master - Since 2017
    • Gérer un portefeuille produits - Master - Since 2021
    • Global Marketing Management - Master - from 2017 to 2018
    • Comportement du Consommateur - Licence - from 2018 to 2022
    • Médias numériques - Licence - from 2018 to 2021
    • Du e-commerce au smart retailing : Digitalisation des échanges, commerce phygita - Master - Since 2021
    • Management de la Marque et du portefeuille produit - Master - Since 2020
    • Stratégies d'accés au marché et management du Point de Vente - Master - Since 2018