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Luise Rademacher


PHD Student

Areas of expertise

  • Consumer Behavior
  • Experimental Design
  • Sustainable Development
  • Ethics
  • Marketing and Economics

Luise is conducting research within the Consumer Behavior team. She holds two Bachelor’s degrees in International Management and Business Administration (Lancaster University and Reutlingen University) as well as two Master’s degrees in Marketing (University of St Andrews) and Human Decision Science (Maastricht University). She has more than four years of professional marketing experience and strong knowledge of the beauty industry. Luise is particularly interested in judgment, decision-making, applied ethics, and sustainability. Outside of research, she has a passion for healthy nutrition, road cycling, and non-violent communication.