As economy and society develops, the general public has come to realize the importance of environmental protection and articulated growing needs for urban ecological construction. The insatiable demands of the public for public products in face of limited finances of the government make it imperative to secure financing for urban eco-projects and improve product quality and operating efficiency. The salience, (i.e., quasi-public product) of an urban
ecological project provides a theoretical basis for introduction of public-private partnership to the construction and operation of the urban ecological project. Again, the awkward predicament of localizing the international experience in the public-private partnership has sparked the government
to examine the practice and learn lessons from it impartially. The present research qualitatively illuminates the model of public-private partnership on ecoconstruction in Kunming and summarizes the experience in the model with the help of a literature review, field surveys, and expert interviews.
State-owned enterprises and the general public, in addition to the traditional parties to the public-private partnership, namely, the government and private enterprises, are incorporated in the
urban eco-construction in Kunming as financer, management promoter, and supervisor, forming
a GSPP model. This model contributes greatly to the eco-construction in Kunming and closes the gap in financial investment. It is instrumental in introducing the latest managerial experience and technology, improving efficiency, and reducing risks. However, the GSPP model cannot be
achieved without guarantees in finance, legislation, organization, and technology.